This was a commercial ad co-directed by myself and Chris Lomartire. The goal of the ad was to craft a narrated piece that evoked a feeling and tells the story of the brand.
A lot of pieces came together to bring this one to life. We traveled to 6 locations and had over 10+ talent - not to mention a voiceover from Kicks & Fros owner, Melissa Carnegie.
This project was shot in October 2023 and released in March 2024 for Women's History Month.
CREW: Co-Director: Maurice Victor II, Chris Lomartire, Editor: Chris Lomartire, DP/Color: Maurice Victor, Sound: Brandon Burket, Script: Asha Brown, VO: Melissa Carnegie, BTS: Bryant Lindsay
CAST: Jazzi Goode (Mom & Daughter) @lostqueen5, Diamond Johnson (Shoe Cleaner) @diesells_life, Passion Burnell (Remote Worker) @_artdealher, Cyanca Sanders (Artist) @cyanca.is, Alex Espy (Double Dutch Lead) @she.is.alex.espy, ADDITIONAL DOUBLE DUTCH CREW: Endora Crawford, Cali Greer, Quenisha Boyd, Angela Lawson, Soroya Nixon, Jodi Serville, Rontéau Coppin
